16 Trending Products to Sell Online in 2023
Have you ever felt overwhelmed by the abundance of products you can sell? You’re not alone.
It’s the paradox of choice: the more options you have, the harder it becomes to choose.
That’s why we’ve compiled a list of 16 sought-after products and product categories that you can add to your online store in 2023.
Instead of spending your time browsing and researching, focus on the important part—designing and selling!
16 Trending Products to Sell Online in 2023
Have you ever felt overwhelmed by the abundance of products you can sell? You’re not alone.
It’sthe paradox of choice: the more options you have, the harder it becomes to choose.
That’s why we’ve compiled a list of 16 sought-after products and product categories that you can add to your online store in 2023.
Instead of spending your time browsing and researching, focus on the important part—designing and selling!
With Printful, you can currently design and sell 13 wall art variations, including:
Posters
Canvas Prints
All-Over Print Flags
Glossy Metal Prints
Source: Printful
Here are some design ideas to get you started:
Abstract artwork
Line art
Bursts of colors
Simplistic photography
Quotes
Of all the products in our catalog, wall art has one of the biggest profit margins. It doesn’t cost a lot to produce and can be sold at a higher price point. That, along with a variety of design options, is what makes this a great product to sell in 2023.
Learn more: 29 Poster Ideas + Tips to Create Your Own Poster Design
2. Candles
A home decor staple and one of our catalog’s newest additions—the glass jar candle—is a lovely addition to any home.
The candles are made from 100% natural soy wax, don’t contain any smell, and can burn for up to 25 hours. Plus, they’re a better alternative to paraffin candles.
Think about selling custom candles as a premium product. How? Place more expensive products next to it, use 360° video view in your marketing, and use smart pricing and selling tactics.
3. Blankets
As with every year, the arrival of cold weather has blanket popularity growing:
Here are two snuggly options you can offer your customers:
Printed blankets
Embroidered sherpa blankets
Source: Printful
The printed blanket is well-suited for photos and detailed designs, while the sherpa blanket is great for small, simple embroidery designs.
4. Drinkware
Another popular product category to sell online is drinkware. That’s no surprise given the fact that nearly 60% of people admit they have an emotional attachment to their favorite mug.
Learn more: 37 Mug Design Ideas to Sell and Gift
Source: Printful
If you’re selling mugs, cork coasters are an easy upsell. Design matching coasters and maximize your profit.
In addition to mugs and coasters, you can design:
Source: Printful
Reusable drinkware is a must-have for the majority of us nowadays. In fact, a survey conducted this year showed that sustainability is an increasingly important factor for most people. And people are willing to pay more for a product that’ll serve them longer.
Half of consumers say they’ve paid an average of 59% more for products branded as sustainable or socially responsible.
It’s estimated that the reusable water bottle industry will reach $11.51 billion by 2028. Now’s the time to get in on the action
Apparel and accessories
Since people can’t touch the material, feel the weight of the fabric, look at seams, etc., visuals are crucial. Visuals have the power to either elevate or downgrade your product—so make them good.
Get true-to-life, high-quality visuals for your store with our Mockup Generator.
You can also place a sample order (with a 20% discount) to get a feel for the product you’re about to sell.
Now, on to what to add to your store.
5. Premium t-shirts
T-shirts are a clothing staple that’s found its way into pretty much every wardrobe and can be designed to fit any niche. Essentially, they’re unfailingly popular.
Source: Printful
10. Sportswear
Athleisure has become the norm in everyday fashion over the past few years. And garments like sweats, leggings, and hoodies are hotter than ever.
The global athleisure market size is anticipated to reach $549.41 billion by 2028. Google trends agrees: the growth of Google searches for sportswear shows us that athleisure is not going anywhere. . . except into everyone’s closets.
Now’s the time to design your own sportswear collection. Sell each product separately or use upselling and cross-selling techniques to sell them in bundles.
Source: Printful
Learn more: How to Start a Fitness Clothing Line
11. Shoes and slides
No outfit is complete without footwear. Design shoes and slides to give your customers comfy, stylish options to polish off their looks.
Source: Printful
Here’s what you can sell with Printful:
Slides
High Top Canvas Shoes
Lace-Up Canvas Shoes
Slip-On Canvas Shoes
Footwear is a great way to round out a collection.
12. Hats
Much like shoes, a hat can really complete your look. It can also be a necessity, depending on the season.
Seasonality is something to consider when planning your catalog. For example, in Google Trends we can track interest in various products over time, and beanies are clearly sought-after in the colder months.
Design different hats and swap them out as the seasons change. Let your customers have options. Here’s what you can choose from:
Baseball caps (a.k.a. Dad hats)
Source: Printful
13. Bags
Since the beginning of time, bags have served one of the most useful purposes of all—carrying around necessities. For that reason alone, this product never ceases to be trendy and is sold throughout the year.
While bags are indeed a practical item, the design aspect leads people to purchase multiple variations and styles. So, think about what your audience is drawn to.
You can design and offer:
Source: Printful
Bags should definitely be in your product catalog because they’re not really seasonal items—they’re used year-round. But if you want to take advantage of design trends that ebb and flow with the seasons (spring has sprung, holiday cheer, etc.), simply switch up your offering throughout the year.
Tech accessories
Buying new devices is expensive, but adding fun accessories feels refreshing and doesn’t require a big financial investment.
With roughly 80% of the world owning a phone (6.6B people!) and more than 92.9% of the US owning computers, it’s safe to say that tech accessories are worth adding to your store. The bottom line is: there’s a market for it.
In our tech accessories category, you’ll find phone cases, laptop sleeves, mouse pads, and earphone cases. Choose what your audience would like and design it for them.
14. Phone cases
How many phones are being used in 2022? Nearly 16B. Double the number of people in the world. This year alone, the phone case industry is worth $21.8B.
Most people want their phones to be protected from various mishaps like cracks, scratches, or even water damage. And phone cases are an inexpensive way to make your phone feel brand new.
That’s why Google reflects steady year-round searches, making phone cases a great product to have on your store permanently.
15. AirPods case
16. Gaming products
Mouse pads serve both a practical and an esthetic purpose. And, just like other tech accessories, they reflect the owner’s personality. Plus, with more than 3B gamers in the world, it’s a market worth exploring.
With Printful, you can design Mouse Pads and Gaming Mouse Pads. The most noticeable difference is in size, but there are more subtle differences (like thickness and stitching) that you can emphasize if you add them to your store.

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